About SUB AND CO

We are an AgriTech company dedicated to simplifying farm operations through intelligent software and data-driven insights.

Our mission

Modernising agriculture through practical technology

SUB AND CO was founded to help farmers and agricultural businesses digitise their operations without complexity. We believe that technology should serve the people working the land — not the other way around.

Led by Xavier Sublet, our team combines software engineering with real agricultural experience to create tools that improve efficiency, reduce waste, and support sustainable farming.

"Good software should make farming simpler, not more complicated."

— Xavier Sublet, Founder

Our values

What drives us

Innovation

We develop practical, forward-looking solutions that address real agricultural challenges.

Collaboration

We work closely with farmers to build tools that genuinely improve their daily operations.

Sustainability

We support sustainable agriculture through better data, reduced waste, and smarter resource use.

Reliability

Our platform is built to be dependable, secure, and always available when you need it.

Team

Meet the experts

Xavier Sublet

Founder & CEO

Claire Lefèvre

Head of Product

Thomas Martin

Lead Developer

Sophie Dubois

Agricultural Consultant